A Namibian clothing brand 'God. Money. Power. Respect' (GMPR) is making significant international strides, demonstrating how youth entrepreneurship in Namibia can achieve global success.
From Local Inspiration to International Recognition
Founded by Gustav Johannes (26) in August 2019, GMPR has expanded beyond Namibia's traditional business landscape, reaching markets in China, South Africa, Singapore, Cuba, Ghana, Turkey, the United Kingdom, and Botswana. The brand's journey began with a single printed T-shirt that garnered unexpected attention on social media.
Data-Driven Growth and Innovation
Since its inception, GMPR has achieved remarkable metrics:
- Exported over 3,000 T-shirts internationally
 - Developed seven distinct design collections
 - Established presence in eight international markets
 - Created an independent printing facility for quality control
 
Entrepreneurial Innovation Meets Academic Pursuit
Johannes, who is pursuing an LLB degree at the University of Namibia while running his business, represents a new generation of Namibian entrepreneurs driving economic growth. His approach combines business acumen with continuous education, demonstrating the importance of diversified skill sets in modern entrepreneurship.
"If people see what I see in myself, then it's greatness," states Johannes, highlighting the brand's philosophy of empowerment and ambition.
Future Expansion Plans
Within the next five years, GMPR aims to establish a dedicated retail presence while maintaining its commitment to innovation and quality. The brand's success story exemplifies how local businesses can achieve international recognition through strategic growth and consistent brand development.


