VIP Clothing Reports 8.2% Q1 Profit Drop, Expands Digital Presence

VIP Clothing Limited has reported an 8.26% quarter-on-quarter decline in net profit to Rs 2.22 crore for Q1 FY26, as Indian companies continue releasing their quarterly results amid market fluctuations.

Financial Performance Overview

Despite the profit decline from Rs 2.42 crore in Q4 FY25, the company maintained stable operations with revenue growing marginally by 0.83% to Rs 65.44 crore. Total income stood at Rs 65.59 crore, while expenses remained relatively unchanged at Rs 62.32 crore.

Strategic Digital Expansion

In a significant move to strengthen its digital presence, VIP Clothing announced a new partnership with Eternal Limited's Blinkit for quick-commerce distribution. This expansion follows the trend of corporate strategic expansions seen across various markets.

Phased Implementation

• Initial rollout in Karnataka and NCR regions
• Planned expansion to Gujarat, West Bengal, Maharashtra, Rajasthan, Telangana, and Uttar Pradesh
• Integration with existing partnerships including Swiggy Instamart and Zepto

Management Perspective

"The Blinkit partnership aims to meet customers where they live, work, and shop, at lightning speed," stated Kanishk Pathare, Head - D2C at VIP Clothing Limited.

Deputy Managing Director Kapil Pathare highlighted 2025 as a year of scaling operations, with the company pursuing a multi-channel strategy that mirrors successful business expansion models seen in other markets.

Future Outlook

The company's focus on omnichannel presence, combining e-commerce, quick-commerce, and physical retail expansion, signals a comprehensive approach to market penetration and accessibility enhancement for its flagship brands VIP and Frenchie.