Rugby Star Joe Marler Launches Media Career After TV Success
Former rugby international Joe Marler is capitalizing on his television popularity by launching a new podcast venture, marking a strategic pivot from sports to media entertainment following his retirement from professional rugby.
The 35-year-old former Harlequins forward announced his new project, Joe Marler Will See You Now, just moments after the finale of Celebrity Traitors aired on Thursday night. The show, which saw comedian Alan Carr emerge victorious, has provided Marler with a platform to showcase his personality beyond the rugby pitch.
Strategic Media Transition
Marler's transition represents a calculated move into the growing podcast industry, which has seen significant growth in recent years. His new video podcast will position him as what he describes as an "entirely unqualified yet oddly persuasive pseudo-psychologist" who will conduct in-depth interviews with celebrity guests.
The format promises to combine personality testing with probing questions, creating content that could appeal to both entertainment seekers and those interested in psychological insights. This approach aligns with current media trends that favor authentic, conversational content over traditional interview formats.
Industry Partnerships and Distribution
The podcast will launch on November 13 through BBC Sounds, providing Marler with access to a substantial established audience. The production partnership with Folding Pocket, which also produces The Celebrity Traitors: Uncloaked, suggests strategic industry connections that could enhance the show's reach and production quality.
This collaboration demonstrates how traditional broadcasters are adapting to digital content demands while leveraging existing talent relationships to create new programming opportunities.
Personal Brand Development
Marler's approach to announcing his new venture included a playful social media campaign that referenced his Celebrity Traitors experience, particularly his final-round elimination by fellow contestant Nick Mohammed. This type of cross-platform content strategy reflects modern media marketing approaches that build audience engagement through storytelling and personality-driven content.
The former rugby player previously hosted Joe Marler's Things People Do for five years before announcing his departure last month, indicating his commitment to media work extends beyond his television appearances.
Market Positioning
By positioning himself in the entertainment and lifestyle podcast space, Marler is entering a competitive but lucrative market segment. His unique background as a professional athlete combined with demonstrated television charisma could provide differentiation in an increasingly crowded podcast landscape.
The timing of his announcement, immediately following his television success, demonstrates strategic marketing awareness and suggests professional guidance in developing his media career trajectory.